Helping kids save the planet. One can at a time.
Kalamazoo, MI: September 18, 2024—Schupan is excited to announce its partnership with Earth Cubs for the release of a new video aimed at teaching Michigan’s 3rd through 5th graders the importance of redeeming deposit containers. The video, part of the broader “Take ’em Back” campaign, will be distributed to schools across Michigan.
Michigan schools are encouraged to join the “Take ’em Back” movement by utilizing the video and educational materials in their classrooms. To enhance the learning experience, Earth Cubs has created activity pages made available alongside the video, providing teachers with tools to integrate the campaign into their classrooms. The video and activity sheets are available on Earth Cub’s website or at the newly launched Take ’em Back informational site.
The “Take ’em Back” campaign comes in response to Michigan’s redemption rate dropping to 73% from the pre-pandemic low of 89%, equating to $105 million in unredeemed deposits.
“By engaging children at an early age, we’re encouraging a lifelong commitment to environmental stewardship,” said Kendra Townsend, Schupan’s Director of Marketing & Communications. “We want kids to understand that every bottle and can they return is a step toward a healthier planet—and it’s also a great way to save for something special.”
The economic and environmental benefits of container deposit redemption are significant. The funds collected from returning deposit containers contribute to local businesses, reduce litter and the need for mining new material, and decrease the volume of waste sent to landfills. Teaching these values to the next generation is crucial in ensuring a sustainable future for Michigan and the planet.
About Schupan
Since 1968, the family-owned company has been firmly committed to sustainability and innovation. As a leader in sustainable materials management, manufacturing, and trading, Schupan provides recyclable materials as valuable resources for global markets. Schupan’s mission is to positively impact the communities it serves and uphold recycling transparency for superior, low-carbon aluminum sourcing.
About Earth Cubs
Earth Cubs is dedicated to creating engaging, educational content that empowers young people to take action on environmental issues. Through videos, activities, and campaigns, Earth Cubs aims to inspire the next generation to become stewards of the planet.
